– brand repositioning, corporate literature
The design and manufacture of personal protective equipment is based around the clothing's form following function. A subtle 'uni' was added to initiate the main branding - resulting in 'uniform and function'.
A PVC tender binder was produced with the text blind debossed on the cover to give the screen printed marque extra prominence. The folder contained information sheets and marketing data, all underpinned using a repository of layout grids.
Art direction by Mark Murray and Chris Heys.