– print collateral, product design, event branding
ABSOLUT brand disruption at the Dubai Annual Fashion Show. Design is the tangible representation of the premium vodka brand and these posters adhered to ABSOLUT'S design strategy based on the idea of simple contrast, whilst making a semi-abstract reference to fashion.
The posters were mounted onto 5mm thick foamex and displayed in strategic locations throughout the venue as part of the overall experiential branding campaign.