– product catalogues, press advertisements, brand repositioning, photography treatments, art direction
In order to realign the key marketing literature for GGI in the UK market, a series of product catalogues for each of their office furniture ranges was produced together with price lists, in tandem with a photographic campaign identity.
Each brochure was saddle stitched with a matt laminated cover to improve stability. A clear emulsion coating was applied to the inner pages for protection from handling and to give a lustre finish.