Future in Bold Visual communication
Selected Projects
– brand implementation, website
The Chivas Academy is the official staff training programme and community for the Chivas Regal brand in the gulf region.
The visual of the interface was defined with a skin which reflects the latest Chivas brand positioning; based on modern chivalry, whilst the specific content was chosen in response to focus groups working to align the site to the interests and aims of the members. The site includes a CMS function that allows the administrator to send SMS messages to each member's mobile phone.
Staff also receive various collateral after they enrole, such as branded notebooks along with a quarterly supplement, entitled 'The Round'. All of these items where designed with emphasis to communicate Chivas as a brand of nobility and status.
Designed with Joao Symington.