– brand identity, brochure, direct mail
The visual identity was rolled out across all of their printed literature, featuring bold, left-ranged type which is stacked to create very eye catching focus blocks for each section - resulting in almost logo-like typography.
Both the over-sized A4 brochure and 210mm squared concertina were printed on 160gsm uncoated stock, and the main typographic elements double-hit with a UV varnish to retain ease of legibility.