– masthead design, magazine/editorial design, art direction
MMI are uniquely dedicated to bringing the very best single malt whiskey brands to the gulf. The design and launch of The Malts Magazine - a bi-monthly publication tailored specifically towards the younger generation of aspirational whiskey connoisseurs, is one of many marketing initiatives.
The publication's design aesthetic is accessible, but still retaining an upmarket and distinct feel that will be refined and perfected over time, very much like whiskey itself.