Future in Bold Visual communication
Selected Projects
– brochure design, art direction
This miniature sales aid for MMI's senior marketing staff documents the current success and rising popularity of single malt whiskies in the gulf. Covering the heritage, as well as communicating sales figures and statistics - the book also highlighted the core brands from each region of Scotland's single malt distilling regions.
The A5 book comprises of high gloss image sections and three french-folded sections to divide each of the core ranges. The piece is printed in full colour, each of the range titles (essential, aspirational and ultimate) are foil blocked in bronze, silver and gold respectively. The cover was made from duplexing two contrasting uncoated boards and then bound with a hand-made singer stitch.