Future in Bold Visual communication
Selected Projects
– brand implementation, corporate reporting
The first quarterly financial report for ADIB communicates through a simple and straightforward approach to the typography and layout. With particular attention paid to colour contrast and text legibility, to ensure maximum understanding of the issues and statistics being outlined.
Paramount to the brief was that the design was accessible by the reader, but that it would also spear-head the new direction for future publications in alignment with the new ADIB branding.
Initially briefed in as a printed piece, the end result became an electronic (PDF) document, to enable for email sweeping.